Advice Line with Travis Boersma of Dutch Bros

Non-Alcoholic

Yasmin Santos is pioneering the non-alcoholic beverage scene with her venture, Alternative Bar, which offers mood-enhancing elixirs as a substitute for alcohol. She shares her journey of discovering botanicals like kava, which provide a euphoric experience without the downsides of alcohol, and her aim to cater to health-conscious and sober-curious individuals 1. Yasmin explains, "We use botanics and nootropics that do facilitate a state change as an alternative to alcohol" 2. Travis Boersma reflects on his own experiences with kava, noting its light yet energetic effects, and offers advice on scaling her business to mainstream markets.

   

Coffee Growth

Travis Boersma shares insights on scaling a coffee business, drawing from his experience with Dutch Bros. He emphasizes the importance of storytelling and culture in differentiating a brand, noting, "The company owned model made the most sense to scale and grow, protect and cultivate the culture" 3. Guy Raz and Travis discuss strategies for expanding a coffee roastery, such as focusing on direct-to-consumer sales and building brand recognition through partnerships with fine dining establishments 4 5. They highlight the significance of taking incremental steps to establish a national footprint while maintaining quality and authenticity.