method: Adam Lowry & Eric Ryan (2018)

Beginnings

Eric Ryan and Adam Lowry embarked on their entrepreneurial journey with a shared vision to disrupt the cleaning products industry. Eric, who had always aspired to be an entrepreneur, found inspiration in the outdated and uniform cleaning aisle while working on a project for Colgate 1. Adam, motivated by a desire to create positive change, joined Eric in this venture after leaving his job at the Carnegie Institute 2. Despite their initial insecurities, they aimed to challenge industry giants like Proctor and Unilever with their innovative approach 3.

We said from the beginning, like, go big or go home.

--- Eric Ryan

Their determination to "go big or go home" set the stage for what would become Method, a brand that redefined cleaning products.

   

Connections

Adam Lowry and Eric Ryan4. Their chance meeting on a flight led to them becoming roommates, where they began brainstorming ideas that would eventually lead to the creation of Method 4.

I ended up sitting next to him on the plane. We, for 5 hours, got all caught up.

--- Adam Lowry

Pooling their resources, they each invested $45,000 into their new venture, solidifying their commitment to the Method brand 5.

   

Starting Method

The inception of Method was driven by a desire to innovate within a stagnant market. Eric Ryan and Adam Lowry6. Their idea was born from a simple conversation during a ski trip, where they realized the potential of combining Eric's marketing expertise with Adam's chemical engineering background 6.

You mean, like, you actually pollute when you clean and you use poison to make your home healthier?

--- Eric Ryan

This innovative approach led to the development of Method's unique product line, which would eventually compete with major industry players 7.