How I Built Resilience: Aishetu Dozie of Bossy Cosmetics

Resilience

Aishetu Dozie's journey with Bossy Cosmetics during the pandemic highlights her resilience and adaptability. Faced with supply chain disruptions, she initially feared for her business's survival as her suppliers in California, Italy, and China faced shutdowns. However, she turned adversity into opportunity by engaging with her community and leveraging the increased demand for Black-owned businesses.

I literally, in April, thought the business is dead. Right? Like, how do you have a product company that doesn't have products and doesn't know when it's going to have products?

--- Aishetu Dozie

Her perseverance paid off when major retailers began reaching out, transforming her business outlook from bleak to promising 1 2.

   

Opportunities

The pandemic unexpectedly opened new growth avenues for Bossy Cosmetics. As the world sought to support Black-owned businesses, Aishetu found herself at the forefront of a movement that brought her brand into the spotlight. This surge in interest led to opportunities with major retailers, far exceeding her initial goal of being in five boutiques by the end of 2020.

I started off this year...by the end of 2020, I would love to be in five boutiques, and I had picked five cities. Then all of a sudden you have global retailers emailing you saying, you know, some customers have suggested you, let's talk.

--- Aishetu Dozie

She advises aspiring entrepreneurs to seize the moment, emphasizing that despite the chaos, there are funds and grants available for innovative ideas 1 3.