Published May 23, 2020

How I Built Resilience: Live with Sarah LaFleur

Discover how Sarah LaFleur, founder of M.M.LaFleur, steered her company through the pandemic by innovating marketing strategies, championing female leadership, and maintaining business resilience amidst crisis. Gain insights on adapting to change, addressing customer needs, and envisioning future business models in a transforming world.

Episode Highlights

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Episode Highlights

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Dexa/Guy Raz

How I Built Resilience: Live with Sarah LaFleur

Topics covered

Popular Clips

Marketing Strategies

Leading Through Crisis

Building Resilience

Future of Work

Inventory Challenges

Women in Business

Triumph in Frozen Yogurt

Six Trophies: NBA Awards

Building B2B Resilience

The AI Revolution

Creative Innovations

Episode Highlights

Marketing Strategies

Women's Role in Business

Business Resilience

Innovation in Crisis

Related Episodes

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How I Built Resilience: Live with Christina Tosi and Gary Erickson & Kit Crawford

How I Built Resilience: Live with Tobias Lütke and Jon Stein

How I Built Resilience: Live with David Neeleman and Tristan Walker

How I Built Resilience: Live with Simon Sinek

How I Built Resilience: Live with John Foley

How I Built Resilience: Live with Jenn Hyman

How I Built Resilience: Live with Alli Webb and Andy Puddicombe & Rich Pierson

How I Built Resilience: Live with Melanie Perkins and Bill Creelman

How I Built Resilience: Live with Susan Griffin-Black

M.M.LaFleur: Sarah LaFleur

How I Built Resilience: Live with Sadie Lincoln

How I Built Resilience: Live with Samin Nosrat and Alice Waters & Fanny Singer

How I Built Resilience: Live with Kyle Connaughton and Daniel Humm

How I Built Resilience: Live with Tony Xu and Marcia Kilgore

How I Built Resilience: Live with Sarah LaFleur

Topics covered

Popular Clips

Episode Highlights

Marketing StrategiesSarah LaFleur discusses how M.M.LaFleur adapted its marketing strategies during COVID-19 to remain relevant. She emphasizes the importance of acknowledging the changing world and customer needs in successful marketing.

Marketing Strategies

Women's Role in BusinessSarah LaFleur discusses the pandemic's impact on women in business and the unique challenges faced by female leaders. She shares insights on maintaining resilience and authenticity in leadership roles.

Women's Role in Business

Business ResilienceSarah LaFleur, founder of M.M.LaFleur, shares her strategies for navigating the challenges of the COVID-19 pandemic. She discusses inventory management, leadership decisions, and the role of insurance in crisis situations.

Business Resilience

Innovation in CrisisSarah LaFleur shares insights on adapting M.M.LaFleur's business strategies to meet the changing demands of working women. She explores product innovation, customer engagement, and future business models in response to the pandemic's impact.

Innovation in Crisis

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