HIBT Lab! The Sorry Girls: Kelsey MacDermaid and Becky Wright

Sustainability

The Sorry Girls, Kelsey MacDermaid and Becky Wright, prioritize sustainability in their business decisions, particularly in their approach to product sales. They resist the temptation to sell merchandise that doesn't align with their eco-friendly values, focusing instead on offering DIY templates that encourage creativity without promoting overconsumption 1. Kelsey explains, "We just don't want to promote overconsumption and buying things just for the sake that maybe our name is attached to it."

We want to make sure we're doing it the right way and that whatever product providing is something that's actually useful.

--- Kelsey MacDermaid

Their commitment to sustainability is evident in their cautious approach to expanding their shop, ensuring any future products are made with the best resources possible 1.

   

Future Vision

Looking ahead, Kelsey and Becky envision a future where their media company thrives independently of their personal brand. They aim to expand into areas like education and design, offering courses or books that align with their passion for eco-friendly and budget-friendly alternatives 2. Becky highlights the importance of creating valuable content, stating, "It needs to be something people find valuable and actually want."

One of our goals is to figure out what we can build that won't rely on our faces showing up to the office at 09:00 a.m.

--- Becky Wright

Their goal is to decouple their identity from the brand, ensuring its growth without their constant presence, and exploring diverse avenues like property design and content creation 2.