Highbrow vs. Lowbrow
The conversation explores the intriguing space between highbrow and lowbrow culture, emphasizing that brands should embrace their authentic selves rather than straddle the middle ground. A shift away from earnestness is suggested, highlighting the value of humor and lightness in branding. The discussion also touches on the unique voice of publications like The New Yorker, where a distinct standard attracts talented writers and elevates their work.In this clip
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How I Write
Brie Wolfson | How I Write Podcast
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