What makes your content interesting?

Subject Matter

In the realm of writing, the choice of subject matter holds paramount importance. Tim Ferriss emphasizes that focusing on the "what" before the "how" can significantly impact the success of content. He illustrates this with the example of "Fifty Shades of Grey," which, despite its criticized writing quality, sold millions due to its compelling premise 1. David Perell supports this notion by recounting a teaching exercise where students were tasked with writing extensively about a simple fish, demonstrating that intriguing subjects can be found in the most mundane objects 1.

   

Interviewing

Interviewing techniques can transform seemingly mundane subjects into captivating stories. Tim Ferriss suggests that interviewing "invisible people," such as service staff, can yield fascinating narratives if approached creatively 1. He advises writers to focus on making the subject interesting rather than relying solely on writing prowess. David Perell shares a similar sentiment through a story about a teacher who challenged students to write about an abstract statue, highlighting the potential for depth in overlooked subjects 1.