How Writing Helped This CEO Build a $300m+ Company

Blogging Metrics

Understanding the metrics behind blogging is crucial for evaluating content effectiveness. Sam Corcos emphasizes the importance of metrics like blog traffic, dwell time, and pages visited per session to gauge reader engagement 1. He notes that while millions may visit a blog, the true measure of success is the time spent by readers, indicating the quality of content 1. David Perell highlights the value of content that resonates with a smaller, targeted audience, such as a Loom video viewed by 45 people, which can be more impactful than content aimed at millions 2.

   

Content Strategy

Crafting a successful content strategy involves balancing product promotion with educational content. Sam Corcos explains that their approach leans towards educating the audience about metabolic health rather than overtly pitching products 3. This strategy has helped establish Levels as a thought leader in a new market by focusing on creating valuable, informative content 3. David Perell and Sam agree that the key to effective content marketing is producing high-quality, definitive guides that add value to the internet, rather than relying on SEO tricks 4.

   

Content Philosophy

The philosophy behind content creation at Levels is rooted in rigorous documentation and reflection. Sam Corcos stresses the importance of writing to hold oneself accountable and to maintain a clear record of hypotheses and outcomes 5. This approach prevents rationalization and ensures that decisions are based on documented evidence rather than memory 5. Additionally, Sam's practice of "think weeks," inspired by Bill Gates, allows for deep reflection and strategic planning, fostering creative solutions and long-term vision 6.