How Writing Helped This CEO Build a $300m+ Company

Strategic Writing

Strategic writing is crucial for aligning organizational goals and enhancing leadership effectiveness. Sam Corcos emphasizes that writing serves as a "source of truth," allowing teams to maintain alignment and avoid the pitfalls of verbal miscommunication 1. This approach is particularly beneficial in remote work settings, where writing-centric cultures help new hires integrate more effectively 2. David Perell highlights the importance of choosing the right medium for communication, noting that written memos are not always the best choice for every message 3.

Writing is the only way to have a source of truth, because even if you manage to get everyone on the same page aligned verbally, it never ceases to amaze me how often those ideas diverge.

--- Sam Corcos

Effective communication strategies, including the use of video tools like Loom, complement written communication by providing clarity and context.

   

Communication Effectiveness

Effective communication is vital in remote work environments, where traditional methods like email can create information silos. Sam Corcos discusses the challenges of email as a closed silo and advocates for open communication channels that allow for greater transparency and accessibility 4. In hiring, writing skills are crucial, but Corcos notes that not everyone needs to write long-form memos; documentation and clear communication are key 5. Video tools like Loom are used to provide feedback and context, enhancing understanding and engagement 6.

Fight until your dying breath, the formation of information silos.

--- Sam Corcos

This approach ensures that communication is not only effective but also inclusive, allowing team members to contribute meaningfully.

   

Hiring Culture

Building a strong company culture involves strategic writing and thoughtful hiring practices. Sam Corcos explains that the hiring process at Levels focuses on finding candidates who align with the company's unique culture, which values transparency and strategic thinking 5. Writing plays a pivotal role in decision-making, especially for significant, irreversible decisions, where detailed memos help clarify thoughts and guide actions 7. Corcos also highlights the importance of maintaining a resilient culture that persists beyond individual contributions 8.

People notice what you tolerate. And if you hire people and you say, like, this is the culture that we have, and then people notice that not everybody is following, that you end up in a really bad spot.

--- Sam Corcos

This approach ensures that the company's values are upheld and that the culture remains robust and cohesive.