The Power of Color

Ingrid explains how our response to bright colors is rooted in our evolutionary past, as our primate ancestors associated vibrant colors with nourishment. She also discusses the cultural associations with colors and emphasizes the importance of brightness and saturation over hue for creating joyfulness. Dave brings up the interesting phenomenon of how the color of utensils can affect the taste of food, and Ingrid explains the concept of cross modal research and how our senses interrelate.