Holding the Frame
Alex Hormozi discusses the importance of holding the frame in sales and how clear communication and providing value can lead to successful outcomes.In this clip
From this podcast

The Game with Alex Hormozi
The Road to Success (w/ Tom Bilyeu) Pt. 1 - Sept. '22 | Ep 480
Related Questions
Does Alex Hormozi say anything about having an exact sales script, or does he focus more on frameworks?
Does Alex Hormozi discuss having an exact sales script or focus more on frameworks in the episode How To Get More Organic Leads For Your Business | 769 and the clip Frameworks for Success?
What would you call the process Alex Hormozi describes in the first two years of high-volume sales? Is it learning persuasion, learning sales, or learning communication?