Standing Out Matters
Josh Linkner shares the story of a hotel that stands out from its competitors by offering a unique Popsicle hotline. James Altucher discusses the importance of being different in marketing and how being the only can be more advantageous than being the best.In this clip
From this podcast
The James Altucher Show
728 - The Ultimate Techniques to Cultivate Your Creativity with Josh Linkner
Related Questions
How important is it to be different?
How important is it to be different in the episode 774: Jonah Berger | The Hidden Forces that Shape Behavior and in the clip Being Optimal and Distinct?
How do you market a product that is radically different from existing products in the episode 774: Jonah Berger | The Hidden Forces that Shape Behavior and the clip Being Optimal and Distinct?