Jocko Podcast 464: Default Aggressive From Estonia. Estonian Spec Ops Soldier, Remo Ojaste

Combat Ready

The Combat Ready Initiative, founded by Remo Ojaste, emerged from a desire to apply military principles to civilian life. He and his team initially struggled with marketing and outreach, but they soon realized the importance of building partnerships and leveraging existing expertise 1. Remo recalls the challenges of starting the company, emphasizing the need for collaboration and learning from others who have been in the field for years 2.

This is not a military decision-making problem. This is like an ownership problem.

--- Remo Ojaste

The initiative's name, "Combat Ready," reflects the universal battles people face, requiring readiness and resilience 3.

   

Business Growth

The growth of Combat Ready was marked by strategic decisions and a willingness to take risks. Remo Ojaste and his partner initially treated the venture as a side project, but their commitment soon turned it into a thriving business 4. They showcased their capabilities through demonstrations, impressing potential partners with their smooth execution and military precision 5.

You had me at hold what you got. Move forward.

--- Jocko Willink

By the end of 2022, the company experienced rapid revenue growth, attracting interest from others in the military community who wanted to join their mission 6.