Apple’s Spellbinding Ads

Duncan discusses the captivating nature of Apple's commercials, likening them to spells cast by wizards that enchant consumers into wanting products they don’t necessarily need. He emphasizes the surreal and almost magical allure of the new devices, suggesting that these marketing strategies tap into deeper psychological influences. The conversation highlights how modern advertising can feel like a form of hypnosis, drawing people into a world of desire and aspiration.