Published Sep 20, 2019

Joe Rogan Experience #1354 - The Black Keys

Patrick Carney and Dan Auerbach of The Black Keys dive into the transformative challenges facing the music industry, exploring the impacts of social media, streaming services, and personal evolution on their careers. Their candid conversation offers insights into addiction recovery, industry exploitation, and the power of a DIY approach in navigating a rapidly changing digital landscape.
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Episode Highlights

  • Streaming Impact

    The rise of streaming services has significantly altered the landscape of the music industry, impacting both sales and artist earnings. highlights the disparity in royalty rates, noting that artists often receive minimal compensation despite billions in stock being floated to companies 1. He argues for a more equitable system where listeners' engagement with music is valued over sheer volume of streams 1. This issue is compounded by the fact that streaming platforms often retain a large portion of revenue, leaving many artists with meager earnings 2.

    There's a lot of money in the music industry right now, and the problem is that it's not okay.

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    and Patrick discuss how the current system favors mainstream hits over diverse musical exploration, which stifles the growth of new bands 3.

       

    Label Exploitation

    Music labels often exploit artists through complex financial and contractual arrangements. shares his frustration with bundling deals that require artists to pay back significant portions of their earnings to labels, which can be detrimental to their financial stability 4. He recounts how labels shelve records that don't meet commercial expectations, leaving artists in limbo and financially burdened 5. This practice underscores the power imbalance between artists and labels, where artists are often left with little control over their work.

    They shelved a record that cost 800 grand to make because they said there wasn't any hits on it.

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    Joe Rogan6.

       

    DIY Approach

    The Black Keys' journey in the music industry exemplifies the challenges and rewards of a DIY approach. reflects on their early days, where they operated without major label support, relying on grassroots efforts to distribute their music 7. This independent spirit continues to drive their work, as they explore new ventures like an intergalactic publishing company 8. Despite the challenges, Patrick emphasizes the importance of staying true to their artistic vision and finding joy in the creative process.

    We just kind of got in the van, started going. And I think in a lot of ways, nothing has changed.

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    and Patrick discuss how embracing a DIY ethos allows artists to maintain control over their music and connect more authentically with their audience 9.

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