Social media has played a significant role in both positive and negative ways. On the positive side, social media platforms like Twitter, Facebook, and Instagram have provided powerful tools for building movements and connecting people in real time. Scott Harrison, the founder of Charity: Water, highlighted how social media helped his organization grow and engage with their community. They were the first charity to get a million Twitter followers and the first to use Instagram. By leveraging these platforms, they were able to tell compelling stories that resonated with people and inspired action.
Storytelling, in particular, has been a powerful tool on social media. Scott Harrison emphasized the impact of storytelling in raising awareness about the global water crisis. He shared stories of individuals like Letikiros Hailu and Helen Apio, whose lives were transformed by access to clean water. These stories create a deeper emotional connection and drive people to take action.
However, social media also has a dark side, as discussed by Jaron Lanier. The advertising-driven