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Launch Strategy Insights
Rick emphasizes the importance of product availability for a successful launch in 2021. Scott highlights the significance of under-promising and over-delivering to avoid disappointment. FDA approval remains a variable in the launch timeline.
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In this clip
Rick Doubleday
Scott Benner
From this podcast
Juicebox Podcast: Type 1 Diabetes
#309 Omnipod and Dexcom Updates
Related Questions
What are the principles behind businesses announcing their new offers weeks or months before launching them, and should I announce my product today even though it isn't completely ready?
