Navigating New Categories
Alison shares her experiences with category-busting brands and the challenges they faced in gaining consumer and buyer acceptance. The conversation highlights the complexities of merchandising, particularly within the produce sector, where traditional buyers may struggle with new packaged goods. Both discuss the daunting yet exciting journey of learning and adapting when stepping into uncharted territory.In this clip
From this podcast
The Kara Goldin Show
315 Alison Cayne: Founder & CEO of Haven's Kitchen
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