Breaking Industry Norms
Kat shares how their outsider perspective allowed them to challenge traditional marketing strategies in the spirits industry. Noticing a significant gap in the tequila market, particularly in appealing to women, they recognized the need for a fresh approach that diverged from the typical male-targeted branding. This insight sparked a new vision for their product, aiming to create a light and approachable tequila experience.In this clip
From this podcast
The Kara Goldin Show
105 Kat Hantas: Co-founder of 21 Seeds Tequila
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