Disrupting Spirits Marketing
Kat shares her journey of marketing tequila specifically to women, a demographic often overlooked in the spirits industry. Despite facing traditional distribution challenges, her team focused on innovative strategies and online sales, successfully breaking into major retailers like Walmart and Target. The conversation highlights the importance of persistence and adapting to market needs, especially during challenging times for on-premise sales.In this clip
From this podcast
The Kara Goldin Show
105 Kat Hantas: Co-founder of 21 Seeds Tequila
Related Questions