Packaging Evolution
Rachel shares her tumultuous journey with branding and packaging, highlighting the challenges of working with junior designers and the long-lasting impact of packaging choices in retail. Kara recounts her own experience of a significant label change that unexpectedly skyrocketed sales, emphasizing how material can influence consumer perception more than design itself. Both reflect on the lessons learned through trial and error in the competitive market.In this clip
From this podcast
The Kara Goldin Show
362 Rachel Roff: Founder & CEO of Urban Skin Rx
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