Overcoming Perceptions
Michael discusses the challenge of changing consumer perceptions about oatmeal and the value of his product. He emphasizes the importance of educating customers on the health benefits and cost-effectiveness of his meals compared to traditional options. Acknowledging that not everyone will be willing to spend more, he highlights the need to reach those who prioritize health and wellness in their spending.In this clip
From this podcast
The Kara Goldin Show
279 Michael Chernow: Founder of Kreatures of Habit
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