Ice Cream Breakthrough
Mike shares the unexpected journey of launching his ice cream brand, emphasizing the importance of perseverance and experimentation in finding the right market. He reflects on the challenges of securing retail partnerships, particularly with Whole Foods, and highlights the significance of cold outreach in gaining traction. The conversation reveals the hard work behind what many perceive as overnight success.In this clip
From this podcast
The Kara Goldin Show
243 Mike Weber: Co-Founder & CEO of Frutero Ice Cream
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