Direct-to-Consumer Strategy
Mike discusses the balance between grocery distribution and direct-to-consumer sales, emphasizing the importance of catering to superfans with unique products. He highlights the challenges of reaching customers in underserved areas and the role of instant delivery services like Gopuff in enhancing accessibility. With a personal touch, he shares how convenient delivery options have become a lifesaver for his family.In this clip
From this podcast
The Kara Goldin Show
243 Mike Weber: Co-Founder & CEO of Frutero Ice Cream
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