Launching a New Category
Breaking into a new market with an unfamiliar product like Moringa requires significant consumer education and engagement. Focusing on small steps and iterative testing can lead to valuable insights, allowing entrepreneurs to refine their offerings before scaling. The journey from farmers markets to larger distribution channels highlights the importance of adaptability and understanding consumer needs.In this clip
From this podcast
The Kara Goldin Show
304 Lisa Curtis: Founder & CEO of Kuli Kuli
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