Naming and Negotiation
Michael shares his journey of securing funding for his product, initially seeking $600,000 for 10% equity, but ultimately negotiating a deal on air with a shark. The discussion highlights the importance of choosing the right name, as he transitioned from "Forgetter" to "Furzapper," emphasizing the significance of trademark protection in the competitive market. Both Michael and Kara reflect on the challenges of counterfeiting and the ongoing battle to protect their brands internationally.In this clip
From this podcast
The Kara Goldin Show
538 Michael Sweigart: Founder & CEO of FurZapper
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