Breaking New Ground

Starting a new category in the beverage industry is no small feat, as it requires not only consumer education but also convincing buyers and co-packers to take a chance on something untested. Brittany shares her journey of seeking funding, emphasizing the importance of finding knowledgeable investors rather than relying on friends and family. A chance encounter with a major venture capitalist shifted her perspective on potential partnerships, highlighting the unpredictable nature of entrepreneurship.