Organic Growth Strategy
Amanda shares how their grassroots approach involved leveraging personal networks to build a community of brand ambassadors. As Gen Z's content consumption evolves, the ambassador program has adapted, focusing on content creation and event hosting. Karen reflects on the transition from blogging to product development, emphasizing their initial lack of experience and the importance of learning through doing.In this clip
From this podcast
The Kara Goldin Show
188 Amanda & Karen Zuckerman: Co-Founders, CEO & Chairman of Dormify
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