Breaking into America
Joe recounts his ambitious journey to enter the U.S. market, highlighting the vast potential he saw compared to the British market. Despite initial enthusiasm for his product, he faced significant hurdles, including a lack of appetite for imports and a lengthy eleven-year struggle before finally making headway in America. His experiences underscore the importance of persistence and adaptability in business.In this clip
From this podcast
The Kara Goldin Show
219 Joe Foster: Founder of Reebok & Author of Shoe Maker
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