CBD and Storytelling
Jesse discusses the evolution of CBD marketing, highlighting the importance of storytelling in educating consumers. He emphasizes the significance of partnerships, such as with Major League Baseball, to broaden their audience beyond typical users. Additionally, he explains the legal framework that allows for interstate shipping of their hemp-derived products, ensuring quality through vertical integration from seed to health.In this clip
From this podcast
The Kara Goldin Show
370 Jesse Stanley: Co-Founder of Charlotte's Web & CEO of Stanley Brothers USA
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