Early Brand Struggles
Yasir shares the challenges faced by his young brand as they navigated the complexities of getting their product onto shelves. With a unique hemp juice that was often misunderstood by regulators, they relied heavily on sampling to drive sales. The struggle to maintain product availability while also refining their brand identity highlights the resilience required in the early days of entrepreneurship.In this clip
From this podcast
The Kara Goldin Show
256 Yasir Hashim: Co-Founder & CEO of Lumen
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