Navigating Challenges
Yasir shares the struggles his small company faced during the pandemic, including plummeting revenues and uncertainty with Whole Foods. In a moment of innovation, they pivoted from hemp juice to hemp seed oil, ensuring their wellness shots remained functional and delicious while meeting customer demand for health benefits. This strategic shift not only preserved their brand but also enhanced the product's appeal.In this clip
From this podcast
The Kara Goldin Show
256 Yasir Hashim: Co-Founder & CEO of Lumen
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