Direct to Consumer Insights
Seth shares his excitement about the evolving landscape of direct-to-consumer opportunities, highlighting the importance of building relationships with consumers for feedback and behavior insights. Kara reflects on her own challenges with retail partnerships and emphasizes the control that a direct-to-consumer approach offers entrepreneurs, especially during unexpected shifts in strategy. Both discuss the value of leveraging technology to enhance consumer connections.In this clip
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The Kara Goldin Show
249 Seth Goldman: Co-Founder & CEO of Honest Tea and Eat The Change
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