Building a Fun Brand
Jacob emphasizes the importance of staying connected to customers, sharing insights from his daily interactions that inform the brand's performance. He reflects on the evolution of their marketing approach, highlighting the need for relatability and humor in an industry that often takes itself too seriously. The focus is on creating a brand that resonates with cat parents and embraces pop culture to engage consumers effectively.In this clip
From this podcast
The Kara Goldin Show
486 Jacob Zuppke: CEO of Whisker
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