Rise and Fall
Chris shares the wild journey of Four Loko, a caffeinated alcoholic beverage that skyrocketed in popularity before facing significant regulatory challenges. He reflects on the rapid growth of the brand, the necessity of reformulating the product, and the lessons learned in crisis management. Despite stepping away from the company, he highlights how his partners have successfully kept the product relevant in today's market.In this clip
From this podcast
The Kara Goldin Show
532 Chris Hunter: Author of Blackout Punch and Co-Founder & CEO of Koia
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