Koya's Brand Evolution
Chris shares the journey of rebranding from Raw Nature to Koya, inspired by the principles of the Nicoya Peninsula's blue zones. The focus is on providing a healthy, plant-based alternative without exclusivity, emphasizing activity and purpose over intense fitness regimes. Initially launching with three flavors, Koya has since expanded to 14, catering to a variety of tastes with options like vanilla bean, cacao bean, and indulgent chocolate brownie.In this clip
From this podcast
The Kara Goldin Show
532 Chris Hunter: Author of Blackout Punch and Co-Founder & CEO of Koia
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