Funding and Growth

Dionne reflects on the pivotal moment when her company shifted focus from popsicles to high-demand superfruit freezies, which significantly outperformed their previous products. She shares the challenges of securing funding as a female entrepreneur, emphasizing the importance of personal investment and the support of friends and family. By implementing an employee stock option program, she fosters a sense of partnership among her team, transforming the often lonely journey of a CEO into a collaborative effort.