Targeting the Underserved
Christin shares insights on identifying underserved markets, particularly Gen Z, and emphasizes the importance of formulating products based on mindset rather than age. By creating a Kin Circle of diverse testers, they effectively engaged real consumers in the product development process, which led to organic growth and recognition in the industry. The discussion also highlights the necessity for consumers to understand ingredients in beauty products to differentiate between brands.In this clip
From this podcast
The Kara Goldin Show
523 Christin Powell: Co-Founder & CEO of Kinship
Related Questions