Retail vs. Online
Christin and her co-founder initially launched their brand as a digital-first venture, targeting a young audience that primarily shops online. However, as they faced rising acquisition costs and realized the importance of tactile experiences in skincare, they pivoted to include retail in their strategy. Partnering with Ulta Beauty allowed them to reach the Gen Z demographic effectively, highlighting the evolving landscape of consumer preferences.In this clip
From this podcast
The Kara Goldin Show
523 Christin Powell: Co-Founder & CEO of Kinship
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