Market Challenges
Lily discusses the unique challenges of entering a niche market with luxury crib bedding, highlighting the small addressable market and the skepticism from buyers. Despite initial doubts, the absence of competitors allowed her brand to flourish, attracting high-profile clients and media attention. Both she and Kara reflect on the hurdles of creating new categories and the importance of consumer acceptance in driving success.In this clip
From this podcast
The Kara Goldin Show
171 Lily Kanter: Co-Founder of Serena & Lily and Founder & CEO of Boon Supply
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