Pioneering New Categories
Building a new category is a daunting task, especially when the market isn't ready to embrace it. One founder shares her journey of connecting water and biking, highlighting the challenges of educating investors and consumers alike. Despite the revolutionary nature of her product, she faced skepticism and competition from cheaper alternatives, emphasizing the crucial role of media in gaining traction.In this clip
From this podcast
The Kara Goldin Show
183 Jessica Schiller: Founder & CEO of Schiller Bikes
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