Educating Consumers
Launching new product categories requires significant consumer education, especially when introducing unconventional ingredients like mushrooms. Competition can actually benefit awareness and growth within a category, as it prompts consumers to learn more. Direct-to-consumer platforms provide valuable opportunities to inform and engage customers about the benefits of ingredients such as Ashwagandha and lion's Mane, which are gaining recognition for their cognitive benefits.In this clip
From this podcast
The Kara Goldin Show
316 Patrick Schwarzenegger: Co-Founder of MOSH
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