Taste vs. Functionality
Zoe questions the success of brands that prioritize functionality over taste, using super coffee as a case study. Erica highlights the importance of understanding consumer desires and creating products that resonate with them, emphasizing the need to engage with enthusiastic audiences to build brand loyalty. The conversation reveals the complexities of balancing flavor and health benefits in the competitive beverage market.In this clip
From this podcast
The Kara Goldin Show
165 Erica Huss and Zoe Sakoutis: Co-Founders of BluePrint Cleanse and Earth & Star
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