New York Expansion
Dana shares her experience of partnering with the government to deliver food to low-income seniors, highlighting the rewarding nature of the initiative. She discusses the significant shift to online ordering during the pandemic, which transformed their business model. The decision to expand into New York City stemmed from a blend of emotional ties and strategic business advantages, as the city offered a dense market of time-starved, food-savvy consumers.In this clip
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The Kara Goldin Show
477 Dana Bloom: Founder & CEO of Proper Food
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