Creative Brand Evolution
Kate emphasizes the importance of crafting a unique visual identity, even going as far as hand-cutting typography to achieve a tactile feel. As brands navigate the challenges of a post-COVID world, the focus shifts to connecting with consumers on a personal level, acknowledging shared fears and experiences. This approach fosters authenticity and relevance in brand messaging, allowing businesses to resonate with their audience amidst uncertainty.In this clip
From this podcast
The Kara Goldin Show
87 Kate and Daniel Wadia: Co-founders of Mrs&Mr Creative Agency
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