Navigating Crisis Decisions

Jeff shares the intense challenges of managing a business during the pandemic, including the tough decisions he faced regarding employee safety and operational adjustments. Living in a guesthouse for eleven weeks to protect his family, he reflects on the ethical dilemmas of turning away business while ensuring the well-being of his team. His commitment to his employees shines through as he recounts the stress of working long hours and the need to adapt rapidly to an unprecedented situation.