Building a Brand
Michelle shares valuable insights on the importance of sourcing and consistent daily intake of nutrients. She discusses the challenges faced during the early days of her startup, including a daunting lawsuit just months after launch, highlighting the reality that success doesn't happen overnight. Additionally, she reveals exciting distribution milestones, including partnerships with Erewhon, Equinox, and Lululemon, while emphasizing the significance of direct-to-consumer sales.In this clip
From this podcast

The Kara Goldin Show
247 Michelle Razavi: Founder & CEO of ELAVI
Related Questions
How did Kara Goldin start her business in the episode "How to Start a Business and Leadership Skills with Kara Goldin" and the clip "Entrepreneurial Beginnings" from the Interview Replay: Kara on Entrepreneurs On Fire Podcast with John Lee Dumas and From Tech to Beverage?
How did Kara Goldin start her business in the episode How to Start a Business and Leadership Skills with Kara Goldin and the clip Entrepreneurial Beginnings?