Direct to Consumer Challenges
Aaron shares the complexities of launching a food product through a direct-to-consumer model, emphasizing the need for consumer education. While initial expectations were high, he notes that local partnerships with smaller, influential stores have yielded promising results, highlighting a shift in strategy towards building a strong community presence.In this clip
From this podcast
The Kara Goldin Show
381 Aaron Luo: Co-Founder & CEO of Mercado Famous
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