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Bennett shares how targeting college towns initially attracted a youthful customer base, but family demographics ultimately became the primary focus. He discusses the challenges of scaling brick-and-mortar locations and emphasizes the importance of simplicity in their operational model, which allows for rapid expansion. The strategic approach to franchise development and location selection is key to overcoming growth hurdles.In this clip
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The Kara Goldin Show
520 Bennett Maxwell: Founder & Chairman of Dirty Dough
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