Community-Driven Branding
Michelle shares her revolutionary approach to brand building, emphasizing the importance of community involvement over traditional marketing strategies. By leveraging social media and creating focus groups of diverse women, she aimed to develop a brand that resonates authentically with its audience. This grassroots method not only validates the concept but also fosters a sense of ownership among participants.In this clip
From this podcast
The Kara Goldin Show
109 Michelle Cordeiro Grant: Founder & CEO of Lively
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